luxury Escapes series 1

luxury Escapes series 1

Hosted by Sophie Falkiner and Shane Jolley, Luxury Escapes runs on Network 7 nationally and takes viewers on a journey to the world’s best holidays. It’s the first luxury travel series in Australia and takes viewers to the places we want to go most. Luxury Escapes series 1 was shot on location in Fiji, Dubai, Koh Samui, Bangkok, Hoi An, Saigon, Bali, Port Douglas, Adelaide, Melbourne and Sydney. The first series of Luxury Escapes won it’s time-slot on Australian television and a second series has been commissioned. In July 2017 our journey continues in Mexico, USA, Malaysia, Singapore, Hong Kong, New Zealand, Fiji and Australia. Luxury Escapes series 1 will be available for international distribution from January 2017 and series 2 is on air July 2017. Luxury Escapes won the Mumbrella Awards for best use of content marketing in 2017, http://www.luxuryescapes.com An outstanding effort by all involved in the production of the new Luxury Escapes television series. A big thank you to Graeme Thomas and the igloo media crew. Blake Hutchison: General Manager at Luxury Escapes All associated IP of Luxury Escapes TV is the property of Luxury...

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Building Icons – Colliers International

Building Icons – Colliers International

Building Icons is short format series that showcases Australia’s great buildings and profiles the Architects that design them. New Building Icons stories are produced each month and reach more than 600,000 viewers in-flight and online. Building Icons was a finalist in the international content marketing awards and has been running every month on Qantas flights since 2014. Building Icons is the most innovative, engaging and effective media product in Australian property. Aaron Weir. National Director Office Leasing Colliers International Building Icons copyright and trademark is the intellectual property of Igloo Marketing ABN 15 095 318...

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Restaurant & Catering Australia

Restaurant & Catering Australia

Restaurant & Catering Australia Igloo works with the Restaurant & Catering Industry of Australia and The Department of Digital Economy to showcase the digital initiatives their members are making to improve consumer experience and profitability. Regular video stories are featured across multiple platforms and particular attention is planned for the winners of the prestigious Savour Australia awards. To view this channel please click on the link below: https://www.youtube.com/user/restncat?feature=watch Graeme is a talented in-flight media specialist with a great understanding of branded content and the role it can play in modern airline entertainment. Igloo content is quality driven and their work ethic is open and honest – a pleasure to do business with! Simone Ashby Warner Bros. Entertainment Group of Companies Igloo have pioneered on location production techniques that it possible for leading restaurants, bars and cafe’s to participate in premium quality international programming. Unlike most production companies, chefs love having them in their restaurants and their kitchens! Roger Price –...

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Mixing with the Best

Mixing with the Best

Life’s like a cocktail, it’s about getting the mix right! Mixing with the Best is a lifestyle and travel format that takes the viewer on a journey through contemporary cocktail culture. We produced 13 x 30 minute episodes that were shot in Australia, Bahrain, France, Italy, Mexico, Singapore, UK and USA. Each episode featured leading bars and viewer video instruction featuring mixologists making their favorite cocktail. The sponsor for the series was Suntory whose products were used exclusively in all the drinks made in the series. Mixing with the Best ran in prime-time on the Lifestyle Channel and was bought by networks in most countries in the world. It’s one of very few Australian television productions to achieve national distribution across the USA. “Igloo pioneered branded content in Australia and they do it beautifully. Their TV shows look great, rate well and are really popular with program buyers all over the world. I can’t recommend them highly enough” Victoria Baldock – Distributor Verve...

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For What Its Worth

For What Its Worth

News Ltd research indicated that confident, empowered vendors tend to get a better price when they sell their homes and spend more on advertising their properties. To help grow this advertising market, igloo formatted and produced a documentary called For What it’s Worth. The program is hosted by auctioneer and News Ltd employee Tom Panos and offers vendors an insiders guide on how properties get sold and why some people make more money than others. For What it’s Worth is distributed directly to consumers via DVD in newspapers, through selected real estate agents and online at www.forwhatitsworth.com.au Tom Panos has since gone on to become Australia’s leading real estate coach and has a huge digital following for his real estate gym. We’re really proud of him. Graeme is a professional televsion producer who has an excellent understanding of the commercial world and how to best apply video content to generate viewer engagement and new revenue. He produced a top quality product for News Limited in the real estate category Tom...

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The Great Italian Cafe

The Great Italian Cafe

DeLonghi make premium quality, Italian designed and manufactured domestic espresso machines. Their major marketing challenge is pursuading consumers to pay more than the competition. Igloo formatted and produced a lifestyle series called The Great Italian Cafe. 6 x half hours episodes took viewers on a journey through the Great Cafe’s of Italy using DeLonghi locations, people and partners as spokespeople for the Italian coffee experience and the brand values of DeLonghi. The television series ran on The Lifestyle Channel in Australia, The Asian Food Channel across the region and Wealth TV in the USA. DVD’s are used by every DeLonghi subsidiary in the region and Great Italian Cafes are now being opened in several key shopping malls. www.thegreatitaliancafe.com The series is running across every country in Asia via The Asian Food Channel and has run several times in Australia on The Lifestyle Channel. “Igloo pioneered branded content in Australia and they do it beautifully. Their TV shows look great, rate well and are really popular with program buyers all over the world. I can’t recommend them highly enough” Victoria Baldock – Distributor Verve...

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Living Coffee

Living Coffee

Living Coffee is a factual, lifestyle format that consists of 13 x 30 minute episodes. It was made in 2004 and has run in Australia on the Lifestyle Channel and across Asia, Latin America and Europe on the Discovery Channel. We made it to help Sunbeam launch a range of domestic coffee machines and to bring the BMW brand closer to an urban cafe culture. Sunbeam became market leaders and BMW sold 100 cars. Dairy Farmers successfully launched a new, higher value milk called Crema into most Australian supermarkets. The program won a gold advertising effectiveness award in 2007. This new Australian produced 13 part series is a delight and Bassett is a great find who really knows his coffee. It’s a real caffeine and ratings hit! Allen Newton: Sunday Telegraph TV Guide Igloo Media did a great job to produce a hit television series that brought consumer audiences closer to espresso coffee. Our involvement in Living Coffee increased our share in domestic coffee machines by more than 40% in 12 months. Damian Court: Category Manager Sunbeam Living Coffee copyright and trademark is the intellectual property of Igloo Marketing ABN 15 095 318...

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Escape

Escape

In 2007 Igloo worked with News Ltd to develop a broadcast format for their popular travel supplement called Escape. We made 11 x 30 minute television episodes that were shot in ten countries over a six month period. The format used one presenter and focused on showcasing destination experiences only the locals know about. This delivered a more authentic and believable viewer experience and ensured the content was relevant to both Australian and international audiences. Each episode ran on television the day after destination editorial ran in all metropolitan Sunday newspapers.Both the print and broadcast platforms drove consumer traffic to the Qantas and Jetstar booking engines where holidays to the featured destinations were offered to consumers. Escape DVD’s were distributed in newspapers, the series ran on Foxtel, in-flight with Qantas and Jetstar and across every country in Asia including China and India on the Discovery network. Escape was also licensed to National Geographic in 2010. To watch a full episode click here https://vimeo.com/61595224 In my opinion Igloo Media are Australia’s best and most efficient producers of broadcast content in the travel space. Escape rated well in Australia, reached over 100 million viewers in key international markets, achieved ROI and was really well received by all stakeholders including Qantas, Jetstar and News Ltd. Warwick Taylor – Integration Director News...

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Food Thinkers

Food Thinkers

Igloo produced the Food Thinkers channel with Breville from 2009 to 2015. Food Thinkers helps viewers better understand food by showcasing the passions and technique of people who make it really well. Stories were shot on location at leading restaurants, bars and cafe’s around Australia and at its zenith, the channel earned a combined audience in-flight and online of more than 800,000 viewers every month. The Breville Food Thinkers case study from Australia won silver in the International Content Marketing Awards from the Content Marketing Institute in 2013 and 2014. The category was the most innovative distribution strategy. http://www.foodthinkers.com.au “At Breville we invested in monthly video stories and our own video channel because the medium allowed us to cost effectively build a direct connection with consumers and positioned the Breville brand alongside Australia’s best Food Thinkers. We worked with Graeme Thomas at igloo media on a format, metrics, content production and distribution plan which included YouTube, email and in-flight entertainment. Having Australia’s leading chefs demonstrating on video the “food thinking” that went into our new products built value into the Breville brand, drove sales of our products and created a sustainable point of difference for the business and was a key driver to Breville becoming market leader across all major kitchen categories during my time as company CEO” Jonathon Lord...

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