Igloo has been producing the Food Thinkers channel with Breville since 2009. Food Thinkers helps viewers better understand food by showcasing the passions of the people that make it.

Food Thinkers is shot on location at leading restaurants, bars and cafe’s around Australia and the channel currently earns an audience in excess of 400,000 highly engaged food enthusiasts viewers every month.

The Breville Food Thinkers channel is delivered via in-flight entertainment on Qantas and YouTube and the case study from Australia won silver in the International Content Marketing Awards in 2013 and 2014.

” The Food Thinkers media channel delivered a sustainable point of difference for our business, helped consumers get the most from their Breville products and engaged Australia’s leading chefs in our brand.

It was a key reason we became market leaders across all major categories when I was the CEO of Breville. Well done to Graeme Thomas and the igloo media team”

Jonathon Lord