Living Coffee is a factual, lifestyle format that consists of 13 x 30 minute episodes. It was made in 2004 and has run in Australia on the Lifestyle Channel and across Asia, Latin America and Europe on the Discovery Channel. We made it to help Sunbeam launch a range of domestic coffee machines and to bring the BMW brand closer to an urban cafe culture. Sunbeam became market leaders and BMW sold 100 cars. Dairy Farmers successfully launched a new, higher value milk called Crema into most Australian supermarkets. The program won a gold advertising effectiveness award in 2007.

This new Australian produced 13 part series is a delight and Bassett is a great find who really knows his coffee. It’s a real caffeine and ratings hit!

Allen Newton: Sunday Telegraph TV Guide

Igloo Media did a great job to produce a hit television series that brought consumer audiences closer to espresso coffee. Our involvement in Living Coffee increased our share in domestic coffee machines by more than 40% in 12 months.

Damian Court: Category Manager Sunbeam

Living Coffee copyright and trademark is the intellectual property of Igloo Marketing ABN 15 095 318 219

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