Living Coffee is a factual, lifestyle format that consists of 13 x 30 minute episodes. It was made in 2004 and has run in Australia on the Lifestyle Channel and across Asia, Latin America and Europe on the Discovery Channel. We made it to help Sunbeam launch a range of domestic coffee machines and to bring the BMW brand closer to an urban cafe culture. Sunbeam became market leaders and BMW sold 100 cars. Dairy Farmers successfully launched a new, higher value milk called Crema into most Australian supermarkets. The program won a gold advertising effectiveness award in 2007.
Allen Newton: Sunday Telegraph TV Guide
Damian Court: Category Manager Sunbeam
Living Coffee copyright and trademark is the intellectual property of Igloo Marketing ABN 15 095 318 219