DeLonghi make premium quality, Italian designed and manufactured domestic espresso machines. Their major marketing challenge is pursuading consumers to pay more than the competition. Igloo formatted and produced a lifestyle series called The Great Italian Cafe.
6 x half hours episodes took viewers on a journey through the Great Cafe’s of Italy using DeLonghi locations, people and partners as spokespeople for the Italian coffee experience and the brand values of DeLonghi.

The television series ran on The Lifestyle Channel in Australia, The Asian Food Channel across the region and Wealth TV in the USA. DVD’s are used by every DeLonghi subsidiary in the region and Great Italian Cafes are now being opened in several key shopping malls.

The series is running across every country in Asia via The Asian Food Channel and has run several times in Australia on The Lifestyle Channel.

“Igloo pioneered branded content in Australia and they do it beautifully. Their TV shows look great, rate well and are really popular with program buyers all over the world. I can’t recommend them highly enough”
Victoria Baldock – Distributor Verve Entertainment

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