Coral Expeditions: 6 x 30-minute television programs + 36 video stories + 2 x TVC
"We have enjoyed working with Igloo on the Expedition TV and digital content program. Graeme and Roger were professional, easy to work with and fully understood and executed the brief across 6 diverse destination shoots and 2 corporate projects.
The content captured the spirit of our adventures and showcased the destination, activities, guest experience and crew...
As a result, we've seen high levels of new engagement for our brand and achieved outstanding commercial value. In terms of forward bookings for 25/26 we have a 9% increase in passenger numbers, and our overall revenue has grown 32%. There is no doubt the content and reach delivered via the TV and having enhanced video assets has contributed greatly to these results"
Jeff Gillies
Commercial Director
Coral Expeditions
Igloo created a television and video channel for Coral Expeditions to showcase their premium cruising experience to a new audience of wealthy Australians. We started producing video for the digital and social assets of the business and then migrated the content to a national television series which runs on Network 10 in Australia. The Expedition content program has increased passenger numbers by 13%, overall revenue by 32% and cumulative web traffic +7000%. It’s currently under consideration for an international content marketing award.
Television programming, in-flight entertainment, online video
"Thank you Graeme, the documentary looks amazing and showcases the project so well. We particularly like how it stitches in the historical shots for great context. I can't wait to unveil it to all our global stakeholders and get on with more stories for our premium city changes assets"
Carl Schibrowski
Head of Property
Brookfield Properties
The Placemakers is a specialist television and video format that helps owners and managers of the world’s best spaces tell better stories and reach larger audiences. Our clients use the content we produce to help communicate vision, secure DA approvals and investors, on board tenants and manage stakeholders.
The Placemakers is also a consumer facing education program that explores how innovative development and design can improve the spaces we live in.
The television series has run on free to air in Australia since 2017 and is currently screening as in-flight entertainment on several airlines across Asia Pacific.
Breville IPTV, in-flight entertainment, online video
"At Breville we invested in monthly video stories and our own channel because the strategy allowed us to cost effectively build a direct connection with a consumer audience and position the Breville brand alongside the best chefs, baristas and mixologists in Australia. We worked with Graeme Thomas and igloo media on a format, metrics and a distribution plan which included email, in-flight entertainment and YouTube...Having Australia's leading chefs demonstrating the "food thinking" that went into our new products, built value into the Breville brand, increased sales, created a sustainable differentiator for the business and was a key driver to Breville becoming market leader across all kitchen categories during my time as company CEO"
Jack Lord
CEO Breville Group
Breville Food Thinkers is a database video and in-flight channel that features Australia’s leading chefs making signature dishes on location using Breville appliances. The stories were sent to 380,000 via EDM to the Breville database. They also ran as in-flight entertainment on Qantas and Jetstar flights where the program built to a cumulative audience of 1.8 million viewers per 5-minute episode. The program was created and produced by igloo media. It ran monthly for 3 years and won 2 international content marketing awards.
Television programming, IPTV and online video
"This series was great for business and won the best use of native content at the Mumbrella Travel Marketing Summit. An enormous thank you to Graeme Thomas and the Igloo Media team"
Blake Hutchison
General Manager
Luxury Escapes
13 x 30-mins. Igloo migrated the Luxury Escapes online travel retailer to also be a regional television franchise that ran on Network 7 in Australia and A+E networks across Asia in 2016 and 2017.
The series was Australia’s first luxury travel program and was shot on location in Australia, Fiji Thailand, Vietnam, Bali, Hong Kong, Singapore, Malaysia, USA and Mexico.
The series won Gold in the Mumbrella Travel Awards for the best use of native content in 2017 and has sustainably differentiated the brand from its competition.
Television and video programming
"Congratulations to the production team at igloo media and editorial team at News Corporation for a fantastic television series and integrated video program. We were delighted to be part of it"
Stephanie Tully
Group Marketing Director
Qantas
13 x 30-mins. News Corporation chose igloo to migrate their popular newspaper supplement into a television and video format.
We worked with the News Ltd editorial team along with Qantas and Jetstar to produce 13 x 30-minute television episodes that ran on Foxtel in Australia and was later licensed across the region to National Geographic Channel.
The content also ran as in-flight entertainment on Qantas and Jetstar flights and reached a larger cumulative audience than any other travel show in Australia.
Igloo Marketing Pty Ltd trading as Igloo Media
1 Prince Alfred Parade, Newport NSW 2106
ABN: 15 095 318 219
